the other?

“The theory was that they were going to try to make Barack Obama the other, and they had a bunch of different ways to do it,” Mr. Carol said. (NYT)

It’s good to know that political campaigns engage in deep discussion of the politics of otherization, and the transcendence thereof. Really, when did “the other” become such a widely active concept? And how does that change the way we think of politics?

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